A creative director-led media team for founders. Exceptional people stay invisible to the audiences who need them most, and we fix that, by turning what is already proven in your niche into a brand only you could own.
On my wedding anniversary, I was filming someone else's wedding. At the same venue where I got married. That was the day I admitted it wasn't working.
A couple of years earlier I'd been made redundant from a corporate tech sales job. My wife was pregnant, we'd just bought our first home, it was Christmas, and I had no clients and no safety net. So I bet on what I loved and built a wedding videography business to six figures in under a year, entirely through content on Instagram.
It worked, but it had a ceiling. One person, one camera, one weekend at a time. To grow I'd have to hire a team and watch my margins vanish, or keep trading my hours for money. I'd escaped one cage and built another.
So I started a personal brand instead and documented what I was learning. It overtook the revenue of my video business within six months.
Here's the part people don't expect. I'm a nerd, the kind that apparently doesn't look like one. I've written an anime pilot for fun and lose evenings to building game characters. Strip personal branding back and that's exactly what it is: world building and character building. I'd been training for it my whole life. I wanted to be a film director growing up. I'd become a creative director.
Today I'm building on more than 100,000 followers across platforms, plus an ecosystem that attracts its own leads and opportunities. Brand partnerships with Samsung, Meta, Kia, DJI and ManyChat. Creative direction for School of Hard Knocks, a channel of 9.2 million. Now I give founders that same creative direction, with a team to execute it, so they get the leverage I built.
Every client gets the full team from day one. No handoffs. No juniors learning on your account.
Strategy, scripting, creative direction and the client relationship. The taste and judgment behind every brand we run.
Colour grading, sound design, captions and platform formatting across all client content.
Onboarding, scheduling, project management and keeping the whole system running smoothly.
Whatever your brand needs, we have trusted specialists for it. No ceiling on what we deliver.
We provide creative direction for School of Hard Knocks, a 9.2M-follower channel.
We model what is already proven, understand exactly why it worked, then rebuild it better with a fresh angle and your voice. Copying flops. Understanding compounds.
Anyone can generate content now. The edge is knowing what to make, why it will land, and how to make it yours. AI can generate. It cannot direct. We can.
A brand needs a main character. We build you into the one your niche follows, because attention and trust go to a person, never a faceless account.
We built our own system before we sold it. Every tool and framework we use was proven on ourselves first. We never promise numbers, we promise a tested system.
A maximum of twenty clients at a time, each getting the full weight of the team. We are not building an agency of volume.
Apply in two minutes. We read every application and reply honestly only if we are the right fit.